Listen to the Rain

Our new talking point.

We just had a department meeting, and one of the presentations was on brand strategy. This would normally not be interesting to me--anything involving #brand #engagement is like Kryponite--but he brought up some recent things the AMA has been doing that caught my attention. The most recent is the AMA filing a lawsuit against the Trump regime challenging its Title X restrictions that would strip funding from any group where doctors discussed abortion, and a ruling was just handed down yesterday blocking those restrictions. The AMA is nonpartisan and almost never sues anyone, but the presenter pointed out there was an easy way to get people engaged here:

"We don't want the government telling doctors what they can say or not say."

He brought up two other recent actions--the AMA filed a brief against the regime's attempt to ruin healthcare for millions with the Obamacare decision in Texas (press release), and he also talked about how he had been thinking we should make some kind of statement about antivaxxers only to find that we had sent a letter to tech companies about that concern already.

Part of his discussion was about targeted engagement, sending notice of certain actions to specific demographics, and since I'm in the section that helps compile physician demographic information, I'm contributing to our efforts in getting people involved in protecting American healthcare. In a small way, but still.

I don't often feel proud to work for the AMA, or like I'm making a difference in the world, but I do today.